Session Details: Session 1024

Developing New Technologies and Products

Track I

Date: Monday, October 13, 2008


Time: 11:15 – 12:30

Common Ground

Room: Salon 25

Gautam Ahuja, University of Michigan

Title: A Demand-Based View of Technological Innovation: A Review, Conceptualization, and Future Research Directions


  • Giada Di Stefano, HEC-Paris
  • Alfonso Gambardella, Bocconi University
  • Gianmario Verona, Bocconi University

Abstract: We propose a demand-based model of technological innovation by reviewing influential contributions on the impact of demand factors on technology development and dynamics. We carry out a co-citation analysis that selects the most influential papers published in 1990-2006 in the field of Technology and Innovation Management. Our results define and integrate four key factors: (1) competences of the technology provider, (2) knowledge transfer issues, (3) characteristics of the technology and innovative process, and (4) environment of the users. Our conceptualization provides a contingent representation of the relationship between market forces and technological innovation that answers the need for a deeper understanding of the role of demand in innovation dynamics and strategy. We conclude by identifying important directions for future research.

Title: Local Knowledge and Innovation for Sustainable Development: An Empirical Evaluation


  • Ioannis Katsikis, Athens University of Economics & Business

Abstract: In this paper the relationship between local knowledge and innovation is examined within a regional setting of a marginal less favorite region. The embeddedness of local knowledge in the production process can be regarded as a tool for innovation and therefore offer significant competitive advantages. The paths through which this can be achieved are questioned in this empirical paper through the study of 94 SMEs in the North Aegean Region, Greece. Results show that although the presence of tacit local knowledge is strong, its use in the production process is rather weak. The character of Region’s production system and external market pressures do not allow the transformation of local knowledge into innovation although significant reserves survive.

Title: Managing Innovation Fields: Another Look at How Eco-Innovation Capabilities are Built in the Automotive Industry


  • Franck Aggeri, Mines Paris Tech
  • Maria Elmquist, Innovation Management
  • Hans Pohl, Chalmers University of Technology

Abstract: The automotive industry is in the midst of a hybridization process where manufacturers need to build capabilities in a new knowledge area. This paper aims at analyzing how hybridization can be developed in different ways by using the innovation field framework. This approach focuses on the parallel development of concepts and knowledge (lineages) when building capabilities. The paper discusses two companies and their different strategies for building innovation capabilities, comparing the popular case of the Toyota Prius with other car manufacturers. The paper is based on interviews with car manufacturers, a case study at Volvo Cars and secondary sources. Preliminary results show that the innovation field framework is useful to understand and discuss different capability building approaches.

Title: Postponing Into the User: A New Approach to Create Flexibility in New Product Development


  • Frank Piller, RWTH Aachen University

Abstract: An approach to reduce risk in new product development is postponement, i.e. to delay design decisions close to the launch date to utilize latest need information. In this paper, we propose to move the point of postponement into the customer domain, addressing a central problem of conventional postponement: the elicitation and transfer of customer needs. Customer information often is sticky and difficult to transfer, no matter when it is collected. We suggest that firms should invest in technologies which enable customers to directly transfer their needs into a fitting design. An idea is products with build-in flexibility and embedded rules about possible product differentiations. We provide an analysis of contingency factors and discuss the tactical and strategic implications of postponing into the user.

Title: Reverse Salience in Technological System Development: Conceptual Considerations and an Empirical Illustration


  • Ozgur Dedehayir, Leiden University
  • Tomi Nokelainen, Åbo Akademi University

Abstract: Technological development is a crucial phenomenon in the operating environment of companies and, therefore, understanding this development is important for both scholars and management practitioners alike. We intend to facilitate this understanding in two ways. First, we propose that a given technology can be meaningfully perceived as a technological system which comprises a number of co-evolving component technologies. And second, we introduce the notion of reverse salience which, in essence, argues that in a given technological system there usually is a technology which, in performance terms, lags behind other component technologies and therefore prevents the whole system from fulfilling the full performance potential. Moreover, we develop a way to empirically operationalize reverse salience and illustrate this in the context of technological system of personal computers.

Title: Timing New Releases in High-Technology Markets: An Analysis of Network Effects and Real Options Perspectives


  • David McIntyre, Providence College
  • Asda Chintakananda, National Institute of Development Administration

Abstract: When network effects are present, early releases of new products can be beneficial to the sponsoring firm. However, how firms manage new product releases in network industries, and the resultant growth outcomes, merits further scrutiny. Using a real options perspective, this research examines how the strength of network effects influences firms’ decisions in determining when to release products. Specifically, we argue that when network effects are strong, increasing uncertainty will drive firms to release products early. Conversely, when network effects are weak, firms will defer their product releases as uncertainty increases. We empirically test our hypotheses and offer implications for theory and practice in network competition.

All Sessions in Track I...

Sun: 10:00 – 11:30
Session 1505: Innovation, Learning and Corporate Responsibility
Sun: 15:00 – 16:30
Session 1705: Towards the Micro-Foundations Of Organizational Learning
Mon: 11:15 – 12:30
Session 1022: Using Alliance Networks to Enhance Innovation
Session 1024: Developing New Technologies and Products
Mon: 15:30 – 16:45
Session 1013: Linking Organizational Factors to Innovation Orientation and Outcomes
Session 1023: The Role of Top Management in Learning and Innovation
Mon: 17:00 – 18:15
Session 1016: The Influence of "Outsiders" on Innovation
Tue: 11:15 – 12:30
Session 1017: The Influence of Learning and Absorptive Capacity on Innovation
Session 1021: Influences on Innovation Strategies and Outcomes
Tue: 14:30 – 15:45
Session 1018: Building on the Past: The Effect of Experience and Relatedness
Wed: 10:00 – 11:15
Session 1014: Creating Ambidextrous Organizations
Session 1019: Working with Others: Collaboration and Knowledge Development
Wed: 11:30 – 12:45
Session 1015: Knowledge Innovation: Creating New Knowledge and Capabilities
Session 1020: When Does Geographic Proximity Pay?

Strategic Management Society

Cologne Conference